Super Bowl LX controversy deepens after Logan Paul’s one-word response to Bad Bunny’s half-time show revives wider cultural and political debate

With Super Bowl LX only hours away, the spotlight is no longer fixed solely on the players. This year’s half-time show has ignited a political and cultural storm, and Logan Paul has just poured fuel on the fire. Asked whether he was looking forward to Bad Bunny’s performance, the YouTuber-turned-WWE star did not hesitate. His answer was a flat, unambiguous “No”.




The brief exchange, captured on camera, spread quickly online and set the tone for a wider backlash against the NFL’s headline act. Bad Bunny, one of the world’s most-streamed artists, was confirmed as the half-time performer last September. While many fans welcomed the choice, others have reacted with visible hostility, particularly following the singer’s recent political statements.

Paul’s dismissive response echoed sentiments already voiced by several conservative figures in the United States. Former President Donald Trump publicly questioned the decision and claimed he was unfamiliar with the artist when the announcement was made. Homeland Security Secretary Kristi Noem also criticised the selection, citing Bad Bunny’s outspoken opposition to Immigration and Customs Enforcement, commonly known as ICE.



The controversy intensified earlier this month when Bad Bunny used his Grammy Awards acceptance speech to deliver a pointed message. Moments after taking the stage, he declared “ICE out”, adding that immigrants are human beings and Americans, not criminals. The remark drew loud applause in the room but sparked outrage elsewhere, particularly among conservative commentators.



For Logan Paul, the issue appears to go beyond musical taste. When pressed further after his one-word reply, he declined to elaborate and walked away. His silence, however, spoke volumes. Soon after, his younger brother Jake Paul offered a far more forceful reaction.

Jake urged viewers to boycott the half-time show entirely, calling on fans to switch off their televisions during the performance. In a series of posts, he accused Bad Bunny of being hostile towards the United States and framed the protest as a stand against corporate decision-making. According to Jake, viewers hold real power and should use it to send a message to broadcasters and sponsors alike.




The criticism has not come without pushback. The NFL has stood firmly behind its choice, with Commissioner Roger Goodell describing Bad Bunny as one of the world’s leading artists. He stressed that the league sees the half-time show as a moment designed to unite audiences rather than divide them.

Despite that stance, resistance has continued to grow. Conservative group Turning Point USA has announced an alternative broadcast set to air during the half-time slot. Dubbed the All-American halftime show, it will feature performers including Kid Rock and several country artists, positioning itself as a patriotic counter-event.





As the dust settles on Super Bowl LX, it is clear that this year’s game carried an edge rarely seen before. What was once a shared spectacle of sport and entertainment evolved into a battleground for wider debates around politics, identity, and free expression.



Whether viewers tuned in specifically for Bad Bunny’s halftime performance, switched channels in protest, or avoided the show altogether, one thing is certain: Super Bowl LX will be remembered not just for what unfolded on the field, but for the cultural fault lines laid bare under the stadium lights.