Super Bowl LX sees Bad Bunny celebrate Latin American identity on world stage as fans say, ‘That is what it means to be proud of where you come from’

Bad Bunny turned the Super Bowl halftime show into something far more layered than a burst of music and celebrity cameos. Performing at Super Bowl LX in Santa Clara, California, the Puerto Rican star used the global stage to highlight unity, cultural pride, and identity, sparking conversation long after the lights dimmed.

Rather than leaning into overt political statements, Bad Bunny chose symbolism. His performance unfolded as a celebration of diversity, presenting America as a collective of cultures rather than a single story. For many viewers, the message landed quietly but powerfully.



As the set approached its final moments, the visuals took centre stage. After performing CAFé CON RON, dancers entered the field carrying flags from countries across North and South America. Speaking in English, Bad Bunny said, “God bless America,” before naming every nation from both continents. Behind him, the words “The only thing more powerful than hate is love” lit up the stage.



The singer did not reference Immigration and Customs Enforcement during the show, despite having criticised the agency publicly in recent days. That absence stood out, but it appeared intentional. Rather than direct protest, Bad Bunny opted for a softer yet widely accessible form of expression.



He reinforced the theme by holding up a football emblazoned with the words “Together, we are America,” a visual that felt particularly pointed in a setting synonymous with traditional displays of patriotism. The show closed with his hit DtMF, bringing a celebratory end to a performance rooted in meaning.