Who is Richard Colbert? IHeartMemphis and background of the rapper amid viral livestream incident with Coco Bliss

Sneha Kumari | Feb 10, 2026, 18:22 IST
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Rapper IHeartMemphis, real name Richard Colbert, sparked widespread concern after a five-day series of erratic Instagram Lives, culminating in an 11-hour SWAT standoff in Miami. Confronting ex-partner Coco Bliss and police, he made threats, called himself “AI” and “God,” and insisted he didn’t need help, alarming fans online.
X | @iHeartMemphis | IHeartMemphis’ Real Name and Background as His Livestream Drama Goes Viral Online<br>
Image credit : X | @iHeartMemphis | IHeartMemphis’ Real Name and Background as His Livestream Drama Goes Viral Online
In a shocking video which is now making rounds, rapper IHeartMemphis is seen visibly distressed, repeatedly urging his girlfriend and even police officers to stay away from him, an unsettling moment that has sent social media into a frenzy. The clip comes amid growing concern from fans, who claim the artist has been posting increasingly questionable content on Instagram over the past few days. Adding to the alarm, IHeartMemphis has reportedly been going live on and off for nearly 24 hours, making rambling and incoherent statements that have sparked widespread speculation and worry about his well-being. Let's find out what happened to IHeartMemphis.

What happened to rapper IHeartMemphis?

The 32-year-old rapper IHeartMemphis, whose real name is Richard Colbert, was arrested in Miami after an intense 11-hour SWAT standoff that followed a disturbing five-day spiral on social media. According to the post, Colbert had been going live on Instagram while allegedly armed, making erratic statements and issuing threats toward his ex-partner, Coco Bliss, after she attempted to have him involuntarily committed under Florida's Baker Act.

X | @iHeartMemphis | IHeartMemphis’ Career and the Live Standoff with Coco Bliss Explained
Image credit : X | @iHeartMemphis | IHeartMemphis’ Career and the Live Standoff with Coco Bliss Explained


Video footage from the incident show Colbert livestreaming from a garage, visibly agitated and repeatedly waving his hands as his audience swelled to nearly 73,000 viewers, an alarming illustration of how a rapidly escalating personal crisis was amplified and consumed in real time through social media.

X | @kbwr1d | Everything to Know About IHeartMemphis as His Livestream with Coco Bliss Sparks Online Alarm
Image credit : X | @kbwr1d | Everything to Know About IHeartMemphis as His Livestream with Coco Bliss Sparks Online Alarm


IHeartMemphis and Coco Bliss: From viral hits to personal turmoil

The rapper is best known for his breakout hit Hit the Quan. The song gained fame through a social media trend called the #HitTheQuanChallenge and eventually climbed to number eight on the Billboard Hot 100, despite Colbert reportedly spending just $35 on studio time to record it, according to Famous Birthdays.

His partner, Coco Bliss, is a 25-year-old TikTok personality who first gained attention for taking part in the WAP challenge. The couple have had an on-and-off relationship, and reports indicate that they share a child and live together.

Tense confrontation with police

The situation escalated when Coco Bliss confronted Richard Colbert after noticing his cryptic Instagram post, leading him to verbally attack her and insist she leave because he was "scared" of her. He then went outside and engaged with police officers, making threats and directing insults at them, particularly targeting Black officers.

During the standoff, Colbert referred to himself as "AI" and "God", shouting as officers asked if he was suicidal. He maintained that he had no intention of harming anyone, stating he "was Kanye", and insisted he did not require medication or hospitalisation.

X | @yournotdeadA | IHeartMemphis Identity and Story
Image credit : X | @yournotdeadA | IHeartMemphis Identity and Story


Fans react to the viral video

As soon as the video surfaced on social media, it quickly sparked discussion. One user said, "Dude called the only cop that looks like him a dirty African. Hope he gets the help he needs."

"Does this mean his Fortnite emote will become rare?" one user added.

"Damn bro…… Wtf happened to dude, he was lookin way more healthy last time I seen him online 🤦🏾‍♂️ sad world we live in……that look in the camera made me feel even more terrible for him."

X | @FearedBuck | Richard Colbert and the Instagram Standoff That Has Fans Concerned
Image credit : X | @FearedBuck | Richard Colbert and the Instagram Standoff That Has Fans Concerned


Another added, "That’s genuinely disturbing. When someone spirals publicly like that it’s not entertainment anymore it’s a mental health crisis. Hope everyone involved stays safe and he actually gets the help he clearly needs."

"This dude turned a mental health crisis into a public circus for views and clout. Sad and pathetic at the same time."

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